Free Course:

Start a HighLevel Agency Fast - Without Guesswork or Custom Work

Get the Highlevel Agency Fast Start Today for FREE!

Learn the 4 proven HighLevel services designed for scalable, recurring delivery.

Mike Cooch Receiving Awards from Highlevel

"This free course is designed to help serious agency builders get results quickly — and introduce the exact systems and service models I’ve used to scale and exit real service businesses."

A free training by Mike Cooch, Founder of ServicesThatScale.com

3× Inc. 5000 | $50M+ services sold | 7-figure exit

Mike Cooch Receiving Awards from Highlevel

"This free course is designed to help serious agency builders get results quickly — and introduce the exact systems and service models I’ve used to scale and exit real service businesses."

learn from someone who's Actually done it

3X INC 5000

Fastest Growing Companies In America

$50+ MILLION

Services Sold to small businesses

7-FIGURE EXIT

Multi-seven sale of my business

This course distills what worked — and removes what didn’t.

What this course gives you (in plain English)

  • A clear service strategy you can implement immediately...

  • 4 proven HighLevel services that small businesses actually buy...

  • ​A way to generate recurring revenue without custom fulfillment...

  • A model designed to scale without burnout or bloated teams

Built on real-world execution — not theory.

Multi-Seven Figure Agency Owner

"What I have learned from Mike is very simple: how to plan for growth, how to execute for growth, and how to manage that growth in my business. I have been very fortunate to meet him and learn from him online and in person."

Nehal Kazim

Founder - AdPros, Multi-Seven Figure Agency

Ready to get started?

What you'll get from this course:

Fundamental Strategies for Success

We'll show you the 3 different types of small business customers, and which to sell to, the keys to design and deliver scalable and profitable services, how to get started with Highlevel, design and price your service packages, sell and deliver the four best 'fast start services', and the key metrics to reach your financial goals.

Service Blueprints, Snapshots, and More

You'll get complete 'Service Blueprints' and Highlevel Snapshots for the four best 'fast start services' - that are easy to sell and deliver, and that create tremendous value for your customers - so you can get started offering services as quickly as possible.

Sales + Marketing Materials

Included are and Agency website template, proposal templates, and landing pages, marketing campaigns, and sales scripts for each of the four 'fast start services' - so you don't have to reinvent the wheel and can get started selling as fast as possible.

Inc 5000 Winner

"Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success."
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner

Why is Highlevel a must?

It's simple. Agencies that don’t productize their services, fail.

Small businesses demand results — but won’t pay for custom work forever. HighLevel allows you to productize services, automate delivery, and scale profitably without burning out.

Get started now

Your instructor

Mike Cooch has founded successful, multi seven-figure businesses in technology services, marketing services, publishing, and ecommerce.

He was the founder and CEO of Everon Technology Services, INC, a leader in the Managed IT Services industry for small businesses, where his business was named to the INC Magazine List of Fastest Growing Companies three years in a row, and was also nominated as a Best Place to Work.

He then founded Kutenda, a Marketing Services Provider (Agency), that experienced explosive growth by applying the same ‘Services That Scale’ strategies Mike had developed while building Everon.

The experiences and lessons learned from building those two companies form the foundation of Mike’s training that has helped thousands of entrepreneurs start and grow their businesses, and made him a leading partner of Highlevel.

He has an MBA from Babson College, the #1 ranked entrepreneurship school in the world 30 years running, where was a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.

Everything in this course is based on what actually worked - not theory.

Course curriculum
Introduction
Module 1: Accounts, containers, installation
First things first. Let’s create your first Google Tag Manager account, container, and learn how to properly install it. Lessons of this module:
  • Account structure + create your first container – Preview this lesson
  • ​An overview of the Google Tag Manager interface
  • ​Installing the container
  • ​Temporarily inject GTM container into any website
Module 2: Tags, triggers, variables
After the container is created, let’s learn how to control your tracking codes. When should they be activated? What kind of data should they send to analytics/marketing tools? We’ll take a look at it in this module. Lessons:
  • What are tags, triggers, and variables?
  • Tags. Tracking page views with Google Analytics
  • ​Implementing custom scripts
  • ​Triggers. Event tracking with Google Analytics.
  • ​Variables
Module 3: Testing, publishing, version control
After the configuration is done, the next step is to test the implementation and publish changes live. There are multiple things you’ll need to keep in mind and they are explained in this module. Lessons:
  • Preview and debug mode
  • Tag assistant and other browser extensions
  • Publishing the container
  • ​Importing and exporting containers
Quiz + Next steps
  • Final quiz
  • ​Next steps
  • ​Course completion certificate
Frequently asked questions
When does the course start and finish?
Google Tag Manager Fundamentals course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long does it take to complete the course?
The course is pretty quick so you should be able to start and complete it today! If you are very busy, several days for this course should be enough.
What are the requirements to take this course?
To get the most out of the Google Tag Manager Fundamentals course, it is highly recommended to have at least some Google Analytics and Google Ads basics.


Speaking of technical requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.

Do I need to have my own website during practices in this course?
Not necessarily. In this course, I’ll show you a technique how to temporarily inject your Google Tag Manager JavaScript into any website (even without having access to its code). This will be happening only within the boundaries of your browser, so you’re definitely NOT hacking or doing anything illegal.
Have more questions?
Feel free to send me an email to julius@analyticsmania.com.

What Previous customers have to say About our programs...

77% - Net Promoter Score of Previous Attendees (Apple is a 46% by comparison)

"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."

-Barton Murray

"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's training as you will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."

-Jeff Baer

"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."

-Mark Persaud

Get started now!

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