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introducing the...

leverage selling mastermind

The community For Agencies who are Committed To Maximizing Their Growth Opportunities by consistently taking action on high-leverage sales and marketing strategies.

Join 150+ Of Your Peers!

here's what you'll get done as a member of the mastermind!

Build your opportunity pipeline

Create and execute a daily action plan to continuously grow your attention, list, and opportunities.

create a 'first position' brand

Become the preferred resource for your prospects and customers by using content to build trust and relationships at scale.

grow without adding overhead

Leverage Selling maximizes scalability and automation so you can have the lifestyle you want as your business grows.

Introducing the leverage selling mastermind

This Mastermind isn't about taking another course...it's about tAKING ACTION!

Here's What You'll accomplish As A Member:

Install A Growth Operating System And Stop 'Hoping' For Growth...

Growth comes from a combination of having a culture with a growth mindset and obsession with continuous improvement, and a process of goals and measures to support that culture. We call this a 'Growth Operating System', and you'll learn to install it and use it in the Mastermind.

Develop And Execute A Content Marketing Plan To Grow Your Attention And Brand In Your Market...

Content is the currency of today's business world. You’ll develop a content marketing plan to ensure that you are growing the attention on your business and building your brand with your target audience.

grow your list of new leads and opportunities every single day...

The money is in the list - we all know it! That's why you MUST systematically convert attention into leads and opportunities that give you permission to follow up with them. And in the Mastermind, you WILL!

Develop An Automated Sales Process That Works For You 24/7...

You'll use automation to free yourself from having to be personally involved with every sale, create more flexibility with your time, and minimize reliance on expensive and unreliable salespeople.

Use Paid Ads To Maximize Your Growth And Feed Your Opportunity Pipeline 24/7...

Paid ads are one of the highest forms of leverage for today's entrepreneur. You'll use them - even on a very small budget - to ensure that you are constantly making progress by reaching new audiences and nurturing existing ones with maximum leverage of your time.

Develop High-Leverage Offers That Make You More Money AND Give You More Time...

You'll create a complete suite of high-value offers that are presented at the right time to maximize the value of each customer relationship AND that are designed to keep your calendar open and flexible to enjoy your lifestyle.

FINALLY have the momentum and confidence to achieve your goals!

Imagine how you'll feel 12 months from now when you can finally say that you are on track and building the business of your dreams. NO MORE learning just for the sake of learning...only action will get you to where you want to be! It's time to stop 'hoping' for growth and commit to getting it done!

From 'agency' to 'marketing systems provider'

The Roadmap is a step-by-step process to transform your business for scale and profitability.

See What Others say about our training:

"Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success."
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner

The Leverage Selling Mastermind is packed with resources to help you maximize your growth opportunities and Results.

MBA-Quality Training + Tools

You'll get access to MBA-quality course content and live training calls with 3X INC 5000 winner and multi-seven figure entrepreneur Mike Cooch.

Visibility + Transparency

Watch over-the-shoulder to see Mike Cooch building campaigns, sales processes, launching ads and more as he takes on the challenges of building his businesses right alongside you.

Community + Accountability

You'll have access to a private Facebook Group so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.

get actual examples of 'services that scale' businesses!
I've spent years researching and I've found a collection of my FAVORITE examples of businesses that have escaped the time-for-money trap and created scalable business models...


...and I've combined them ALL into one "Services That Scale Swipe File"!

get the 'relationship bridge blitzkrieg campaign' today for only $17!

Build your authority, fill your opportunity pipeline, and sell with confidence!

The R4 Sales + Marketing System...

The "Relationship Bridge Blitzkrieg Campaign" will show you...

  • Works no matter what services you are selling or who you're selling to (it's truly a 'universal' framework)...
  • Positions you as an expert and preferred person to work with, even if you are brand new to the industry (I designed it to train my junior salespeople)...
  • ​Instills confidence in your prospects that you aren't just trying to make a sale and actually have the ability to help them...
  • Shows you *exactly* what you should be selling to your prospective customer...
  • Gets you paid premium prices for your services...
  • ​Is EASY to learn, whether you are new or experienced in this business...
  • Gives you the exact conversation structure, language, and questions to use to sound like a pro, control the conversation, and make the sale.

YOU'LL ALSO GET...

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Recordings of Live Training Calls


Call topics include:


  • Phone Sales: Secrets and Strategies - Let Mike teach you the secrets he’s learned so you can approach your sales calls with confidence and start counting on more closes!
  • The Power of Question-based Selling - Learn to leverage questions to explore your prospects’ pain points and better fit your services to fit your prospects’ needs.
  • Objection Handling: Brush Off Their Brush Offs! - Get strategies on powering through inevitable objections from prospects so you get the chance to prove the value of your services.
  • Closing the Sale! - Learn the top strategies to ensure you reap the benefits of all your hard work with higher sales conversions and more money in the bank!
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Powerful Sales Tools


  • Sales Goal & Activity Tracker - An interactive tool that helps you gain valuable insight into what’s most effective in your sales approach.
  • Mike Cooch’s Killer Goal-Setting Process - A complete process for documenting clear goals so you can measure success and better understand what your hard work is outlined to deliver.
  • Triangular Role Playing System - This is the easiest and most efficient way I've found to role play your different sales scripts and quickly commit them to memory.
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Local Sales Boot Camp Event Recordings


  • Complete recordings of Mike’s educational sessions - Get access to ALL of the training Mike presented at Boot Camp so you can continue to expand your sales skills.
  • A view into the interactive session on perfecting your elevator pitch -Watch as Mike role-plays with Boot Camp attendees and get detailed insight into ways to perfect your pitch.
  • Recorded Q&A session and event wrap up - Hear Mike’s answers to your peers’ questions and get a conclusive wrap up of the live training.
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Additional Training to Help You Scale Up!


  • Vertical Domination Training Course - Learn how to leverage channels and aggregators in existing verticals to accelerate your reach and increase sales explosively.
  • How to Hire & Pay Appointment Setters​ - Learn how to find, interview, train and compensate Appointment Setters to help fill your pipeline for you.
  • How to Hire & Pay Salespeople - Learn how to find, interview, and compensate Salespeople so you don't waste a fortune on mis-hires!

Here's What's Included!

the leverage selling Mastermind is everything you need to build a High-leverage, sales & marketing growth engine at your business...Just add your commitment to taking action!

  • The All-Access Pass...access to all of DigitalMarketingLab's 'Foundation' level courses - and their updates - to give you the sales, marketing, strategy, and service delivery foundation you need for success in the industry ($997/year Value)
  • Access to The Leverage Selling System Foundations Course...you'll get access to the Leverage Selling System - the complete sales and marketing system designed for today's entrepreneur that wants more freedom, more money, and more impact - and all updates to the course as long as you are a member of the Mastermind ($997 Value)
  • Access to The Growth Accelerator Course...every business needs to create a culture that is obsessed with growth and continuous improvement, and has a metric-driven process to support that obsession. You'll learn how to develop both in this program. ($497 Value)
  • Weekly Mastermind Calls...Mike Cooch, his team, and guest experts lead you through weekly Mastermind calls to ensure that you have an action plan, help you remove bottlenecks to growth, and execute with speed ($997/year Value)
  • Private Community...the Leverage Selling Mastermind has its own community where you'll be able to ask questions, get feedback, and interact with your peers that are committed to building a successful business alongside you ($997/year Value)
  • Access to Leverage Selling Templates...you won't have to start from scratch. Use the proven scripts, templates, and campaigns to start taking action right away ($997/year Value)
  • Behind-the-Scenes Access...watch over-the-shoulder to see Mike Cooch building campaigns, sales processes, launching ads and more as he takes on the challenges of building his businesses right alongside you (PRICELESS)
  • Personalized Feedback...you'll have the opportunity to get personalized feedback such as strategy feedback, campaign reviews, copy reviews, and more on your Mastermind calls with Mike Cooch (PRICELESS)
  • Accountability...NOTHING in more impactful in achieving your goals than belonging to a community that has high expectations of you! Become a part of the Mastermind and surround yourself with peers that are committed to growth! (PRICELESS)

Total Value: $6,482.00+/Year

Join MSP Academy Today For Only...

$FREE!

see what others say about our training

"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."

-Barton Murray

"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's training will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."

-Jeff Baer

"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."

-Mark Persaud

Two ways to join...

Choose the option that's right for you.

⚠️ Re-launch special offer Ending Soon!

Save an additional 25%!

(Coupon will be automatically applied)

RECOMMENDED

Free

$0

Seriously, totally free when you join Highlevel at the Agency Unlimited or Pro Level using our referral link!

Monthly Payment

$97/month

Save 40% when you pre-pay annually.

Full access to the Leverage Selling Mastermind Benefits

Full access to Leverage Selling Course and Updates

Access to the Mastermind's Private Community and Calls

No additional costs beyond Highlevel

Keep access as long as you are a customer of Highlevel

Full access to the Leverage Selling Mastermind Benefits

Full access to Leverage Selling Course and Updates

Access to the Mastermind's Private Community and Calls

Save 40% when you pre-pay for the year

FAQs

Who is this for?

This mastermind is for early-stage 'bootstrap' entrepreneurs that are actively managing their own sales and marketing and stretched for time and budget, but that are committed to taking consistent action to grow and want the instruction, community, and accountability to ensure that they get it done.

Who is this NOT for?

This is NOT for passive learners or for marketers seeking advanced optimization strategies or certifications for any one specific platform or tactic (in other words...you will not become Facebook Ads expert, SEO expert, or copywriting expert from this mastermind, but you will learn enough to start a business and grow it to seven-figures by using fundamentals of all of those and more).

How is this different from the Leverage Selling Foundations Course?

The mastermind provides the ongoing community, accountability, support, and behind-the-scenes access to help you consistently apply the strategies and tactics taught in the Leverage Selling Course.

Access to the Leverage Selling Foundations Course is included?

Yes, we want everyone in the mastermind to have a solid foundation in the strategies and tactics that you'll need to be successful, so you'll get access to the Leverage Selling Foundations Course and all updates as long as you are a member of the Mastermind ($997/year value)!


Click here to learn more about the Leverage Selling Foundation Courses

I can get access to the Mastermind for FREE?

YES! Just sign up for Highlevel through our affiliate link at the Agency Unlimited or Pro levels and you'll have FREE access as long as you remain a customer!

Does this work for my niche?

Yes, the strategies and tactics you'll learn and apply in this mastermind are based on core sales and marketing principles that apply to any business.

Do I have to use Highlevel to benefit from the Mastermind?

No, you can apply what you'll learn in the Mastermind - and the Leverage Selling Foundation Course that you'll get access to - to develop and manage your sales and marketing using any systems you'd like to use.

What if I've already signed up for Highlevel through somebody else?

No problem! You can still join the Mastermind by paying for it.

What if I've already signed up for Highlevel through you?

Thank you! If you are signed up at the Agency Unlimited or Pro levels, then you already have access to the mastermind! Contact our support team at help@servicesthatscale.com if you need help with access.

What if I still have questions?

You can use the form floating down on the lower right of this page or email help@servicesthatscale.com and we'll gladly do our best to answer them.

Is there a guarantee?

Yes, all of our programs have a 30-day no-questions-asked refund period.

See What Others say about our training:

What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business. 

Nehal Kazim

Founder - AdPros Agency

RECOMMENDED

Free

$0

Seriously, totally free when you join Highlevel at the Agency Unlimited or Pro Level using our referral link!

Monthly Payment

$97/month

Save 40% when pre-pay annually.

Full access to the Leverage Selling Mastermind Benefits

Full access to Leverage Selling Course and Updates

Access to the Mastermind's Private Community and Calls

No additional costs beyond Highlevel

Keep access as long as you are a customer of Highlevel

Full access to the Leverage Selling Mastermind Benefits

Full access to Leverage Selling Course and Updates

Access to the Mastermind's Private Community and Calls

Save 40% when you pre-pay for the year

Get the R4 Sales System for just...

$497 TODAY!

Pay in full now and save $57
If you have any questions or concerns, we're happy to help! 

 Please text us at 720-650-6865

join the 'MSP Academy' today and you'll also get these FREE bonuses!

Bonus # 1 - The Chase Formula

"the #1 local prospecting system for agencies - over 5,000 copies sold!"
Total Value: $297.00
Let's face it - getting the time and attention of small business owners so you can pitch your services is never easy!


I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.


It's systematic, proven - and now, yours!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 2 - The R4 Sales

System 2.0

"go from 'salesperson' to 'expert' using The #1 consultative sales system for agencies!"
Total Value: $497.00
How do you have strategic, high-value sales conversations that position you as an expert and trusted advisor, instead of a typical salesperson?


The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 3 - Vertical Domination

"Learn How To Use Channels To Dramatically Accelerate Sales Growth And Dominate Your Niche!"
Total Value: $297
Let's face it, selling to small businesses can be a grind.


The #1 mistake I made when building my first business was using a typical sales process of expensive, time-consuming meetings with prospects and writing proposals, and it's still the #1 mistake most Agencies make today.


I fixed that when I built my second business, and we were able to achieve first-year growth in the second business that took my three-plus years to achieve in my first business! That's crazy-fast growth!


In Vertical Domination, I share how to focus your services, sales, and marketing so you can leverage channels to create explosive growth in revenue and profitability instead of the slow grind.

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 4 - Content Delivered

"new content created for your monthly so you can market your agency like a pro!"

Total Value: $97.00/month

You know you should be using content to market your Agency...but creating all of that content is a full-time job!


Content Delivered delivers you the blog posts, social media posts, and newsletter content you need every month to market your Agency like a pro!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 5 - Agency Acceleration

"The 7 Most Important Strategies to Rapidly Accelerate the Growth, Profitability, and Value of Your Agency Business !"
Total Value: $97.00
What are the 'secrets' to scaling your Agency to seven-figures and beyond in recurring revenue?


There are no 'secrets', but there are seven strategies that - after building two businesses to multiple seven-figures - I know are critical if you want to stop trading your time for money and build a real business!

Get This For FREE When You Join The 'MSP Academy' Today! 

3 ways to join...

Choose the option that's right for you.

⚠️ Re-launch special offer Ending Soon!

Save an additional 25%!

(Coupon will be automatically applied)

See For Yourself!

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30 Day Money-Back Guarantee!
As with all of our products, this one is backed by our unconditional 30-day money-back guarantee.


If you aren't satisfied for any reason, just let us know, and we'll promptly refund your money.

Frequently Asked Questions
I already have a Shopify store...does this still apply to me?


YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!


I’m selling on Amazon...does this still apply to me?


YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.


I hear you use free + shipping funnels....another guru said those are ‘dead’.


Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!


What if I don’t have a product to sell?


We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!


What tools/software do I need to use to make this work?


You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.


How will I get traffic to my offer?


We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.


What if I don’t have experience with Facebook advertising?


The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.


Are there any upsells?


Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.


Will you help me be successful?


That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!


Have other people used your approach and training successfully?


Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.


Is this product guaranteed?


Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!


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We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.